How we compare
Like for like: our Hotel CRM against hotel systems, our Travel CRM against tour operator software, and our Accounts against general accounting apps.
Hotel CRM vs hotel systems
For a lodge, camp or boutique hotel choosing its main system.
| Untamed Horizons | Oracle OPERA Cloud | Cloudbeds | Mews | ResRequest | |
|---|---|---|---|---|---|
| Built for | Lodges, camps, resorts and independent hotels | Large hotels and chains | Independent hotels | Hotels and hotel groups | Safari lodges |
| Reservations and sales | |||||
| Room chart and reservations | Yes | Yes | Yes | Yes | Yes |
| Sales pipeline for enquiries, with call follow-up | Yes | Separate sales module | Check with vendor | Check with vendor | Yes |
| Agent rates and agent bookings | Yes | Yes | Check with vendor | Check with vendor | Yes |
| OTA channel manager | Through partners | Through partners | Built in | Through partners | Yes |
| The guest’s stay | |||||
| Online check-in | Yes | Check with vendor | Check with vendor | Yes | Yes |
| Passport reading by AI | Included | Check with vendor | Check with vendor | Check with vendor | Check with vendor |
| AI guest concierge | Included | Add-on or partner | Add-on or partner | Add-on or partner | Check with vendor |
| Kitchen orders and bar stock | Built in | Separate POS product | Add-on or partner | Add-on or partner | Check with vendor |
| Back office | |||||
| Staff payroll | Built in | Separate system | Separate system | Separate system | Separate system |
| Full accounts, several companies | With Accounts | Links to accounting | Links to accounting | Links to accounting | Links to accounting |
| Your brand on the whole system | Included | Not their model | Not their model | Not their model | Not their model |
| Pricing | From $325 a month, see pricing | Quote-based | Quote-based | Quote-based, per room | From about $450 a month |
Where they are stronger
Established systems connect to more equipment and partners today, such as door locks, phone systems and restaurant tills, and have long track records with hotel chains. If you need deep links into a chain’s central systems, they are the safer choice.
Where we are stronger
Sales follow-up, kitchen, bar, payroll and AI come in one system with one price, instead of a system plus several add-ons. It is built for remote properties, agent-heavy sales and guests who book months ahead.
Travel CRM vs tour operator software
For tour operators and DMCs choosing a system for sales and operations.
| Untamed Horizons | Tourwriter | Safari Portal | Tourplan | Wetu | |
|---|---|---|---|---|---|
| Built for | Safari operators and DMCs with their own suppliers | Tour operators and DMCs | Safari and luxury operators | Larger operators and wholesalers | Itinerary and content for operators |
| Sales | |||||
| Lead pipeline with call outcomes | Yes | Partly | Partly | Partly | Not their focus |
| Ads told which leads booked | Yes | Check with vendor | Check with vendor | Check with vendor | Check with vendor |
| Costing and proposals | |||||
| Supplier contract rates loaded in bulk | Yes | Yes | Check with vendor | Yes | Check with vendor |
| Costing with vehicles and park fees | Built for safari | Yes | Yes | Yes | Partly |
| Three options side by side | Yes | Check with vendor | Check with vendor | Check with vendor | Check with vendor |
| Designed visual itineraries | Simple | Yes | Their strength | Yes | Their strength |
| Proposal opens and replies tracked | Yes | Check with vendor | Check with vendor | Check with vendor | Check with vendor |
| After booking | |||||
| Vouchers and rooming lists sent automatically | Yes | Yes | Check with vendor | Yes | Partly |
| Full accounts, several companies | With Accounts | Exports to accounting app | Check with vendor | Built in | No |
| Passport reading by AI | Included | Check with vendor | Check with vendor | Check with vendor | Check with vendor |
| Your brand on the whole system | Included | On guest documents | On guest documents | On guest documents | On guest documents |
| Pricing | From $325 a month, see pricing | $99 to $249 per user a month | $199 to $399 a month | Quote-based | $75 to $395 a month |
Where they are stronger
Itinerary tools such as Safari Portal and Wetu produce more designed, image-rich itineraries for guests. Tourplan suits large operators and wholesalers with complex contracts.
Where we are stronger
Lead calling, costing, operations and full accounts work together with no exports. Three-option proposals and tracking of opens and replies help close more enquiries. One flat price, however many people use it.
Accounts vs general accounting apps
Zoho Books, QuickBooks and Xero are good general accounting apps. They do not know what a booking, a supplier contract or an OTA payout is, so travel businesses fill the gap by hand.
| Untamed Horizons | Zoho Books | QuickBooks Online | Xero | |
|---|---|---|---|---|
| Standard accounting | ||||
| Double-entry books, bank reconciliation, reports | Yes | Yes | Yes | Yes |
| Multi-currency | Yes | Higher plans | Higher plans | Higher plans |
| Automatic bank feeds | Statement upload | Yes | Yes | Yes |
| Several companies, one group view | One subscription | One subscription per company | One subscription per company | Separate organisations, add-on to combine |
| Payroll and leave across companies | Included | Separate product | Separate subscription | In some countries |
| Built for travel and hospitality | ||||
| Payments linked to bookings and guests | Automatic | Manual entry | Manual entry | Manual entry |
| Booking changes after payment, with a controlled reopen | Built in | Manual | Manual | Manual |
| OTA payouts matched to bookings | Built in | Manual | Manual | Manual |
| Card payments split into bank amount, fee and guest advance | Built in | Manual | Manual | Manual |
| Hotel, vehicle and park costs per trip | Built in | Manual | Manual | Manual |
| Hospitality taxes: VAT-inclusive rates, levies, bed-night fees | Built in | Set up by hand | Set up by hand | Set up by hand |
| Collections between group companies | Built in | Manual | Manual | Manual |
| Tax workspace kept apart from management accounts | Built in | No | No | No |
| Revenue split by family on group bookings | Built in | No | No | No |
| Changes made to fit how you work | We build them | Settings and add-ons | Settings and add-ons | Settings and add-ons |
| Pricing | From $325 a month, see pricing | $15 to $240 per company a month (yearly) | From $38 per company a month (US list) | Per organisation, per month |
Where they are stronger
Automatic bank feeds, a large choice of add-on apps, and wide familiarity among outside accountants. If you run one simple company, a general app may be enough.
Where we are stronger
Bookings, payments and supplier costs flow into the books on their own. Several companies run under one subscription with one group view. When you need the system to work a certain way, we change it for you.
Based on each vendor’s public pages and independent review sites, November 2026. “Check with vendor” means we could not confirm the feature from public sources. Products and prices change; check with each vendor before deciding. All product names belong to their owners. We are not connected with any of them.
See it running on real bookings.
A 30-minute call. We show you the system as it is used every day, then set it up with your rooms or your suppliers.